gMG / en Turning awareness into action for Myasthenia Gravis Awareness Month /solutions/magazine/detail/article/turning-awareness-into-action-for-myasthenia-gravis-awareness-month <span>Turning awareness into action for Myasthenia Gravis Awareness Month</span> <div class="field field--name-field-newsroom-author-title field--type-string field--label-above field__items"> Manuela Maronati, Rare Diseases Europe </div> <span><span lang about="/user/8671" typeof="schema:Person" property="schema:name" datatype content="Nathalie.Vandenbruaene@ucb.com">Vandenbruaene …</span></span> <span><time datetime="2024-06-05T15:28:50+02:00" title="Wednesday 5 June 2024 - 15:28">Wed 05/06/2024 - 15:28</time> </span> <div class="field field--name-field-newsroom-author-image field--type-entity-reference field--label-above field__items"> <article class="media media--type-image media--view-mode-default"> <div class="field field--name-image field--type-image field--label-hidden field__items"> <img loading="lazy" src="/sites/default/files/styles/ucb_header_image/public/2024-06/manuela_maronati.jpg.webp?itok=cZKb3sZD" width="72" height="64" typeof="foaf:Image"> </div> </article> </div> <div class="field field--name-field-newsroom-content field--type-text-long field--label-above field__items"> <p>&nbsp;</p><p>Every day, over 700,000 people across the globe live with generalized myasthenia gravis (gMG), a rare disease that most people have never even heard of. gMG occurs when the body’s immune system mistakenly attacks the connections between nerves and muscles. It causes weakness in the muscles that control some of our most basic movements, like seeing, walking, talking, breathing and even smiling. The multitude of symptoms contribute to the emotional toll and daily struggles that people living with this disease face.</p><p>Despite this, like many rare diseases, there is a lack of wider knowledge around gMG. This is why it’s especially important that we join forces with the gMG community to recognize MG Awareness Month this June and support the movement to <a href="https://myasthenia.org/Support-the-MG-Community/MG-Awareness-Month/MG-Awareness-Month-Resources#:~:text=June%20is%20MG%20Awareness%20Month,myasthenia%20gravis%20and%20their%20caregivers" target="_blank">“Turn Awareness into Action.”</a> At ֳ, we are committed to driving real change for people living with gMG.</p><p><strong>Prioritizing collaboration with patients</strong><br>In pushing for progress in gMG, early collaboration with the patient community is essential. This collaboration can take many forms – from working with patients to shape clinical trials, to fostering compassionate care and integrating the patient voice in research. Patients are the experts in living with their condition – by drawing on their lived experiences we can ensure that the patient voice is at the heart of our work to help improve treatment and care for those with gMG.</p><p>An example of ֳ’s collaboration with the community is our partnership with expert patients to bring the lived experience of gMG to the attention of the medical community with <a href="https://pubmed.ncbi.nlm.nih.gov/34687427/" target="_blank">peer-reviewed publications</a> to highlight the real-life experiences of people living with gMG and strengthen the bond between the scientific and MG patient community. In gMG, the patient population is small and knowledge on the disease is limited, meaning amplifying the patient voice is essential to improving outcomes for those living with this often debilitating disease.</p><p><strong>Patient quality of life can often be underestimated</strong><br>gMG is a complex disease with a range of symptoms – as a result, several aspects that impact patient quality of life can often be underestimated, including fatigue, emotional impact, and difficulties in swallowing or speaking. ֳ sought to address this through collaboration with the patient community which culminated in the development of the MG Symptoms PRO tool, which provides a quantifiable means of assessing MG symptoms that are most relevant to patients, which are not included in other PRO measures like physical fatigue, aligning with patients' lived experiences and paving the way for the development of enhanced management strategies.</p><p>Innovating to bring MGS-PRO tool to life has been crucial in helping address these issues. By approaching these challenges from a holistic, patient-centered lens, we’ve been able to assess many symptoms that matter to people living with gMG and help understand the impact of gMG on their daily lives.</p><p>However, transformational change requires more than innovation alone. We see meaningful progress when there is shared purpose, a unified approach, and ongoing collaboration and dialogue between stakeholders.</p><p>At ֳ, we’re focused on reshaping the MG landscape, and recognize that collaboration with the MG community can accelerate that mission. Through listening, learning, and engaging, we’re committed to accelerating the development and access to life-changing treatments for people living with MG, turning awareness into action. Join us in making a difference by getting involved in MG Awareness Month!<br>&nbsp;</p> </div> <div class="field field--name-field-newsroom-category field--type-entity-reference field--label-above field__items"> <a href="/taxonomy/term/1909" hreflang="en">solutions</a> </div> <div class="field field--name-field-newsroom-tags field--type-entity-reference field--label-above field__items"> <a href="/taxonomy/term/1786" hreflang="en"> MG Awareness Month</a> <a href="/taxonomy/term/1875" hreflang="en"> generalized myasthenia gravis</a> <a href="/taxonomy/term/1662" hreflang="en"> Myasthenia Gravis</a> <a href="/taxonomy/term/1876" hreflang="en"> gMG</a> </div> <div> <div class="comments-wrapper"> <div class="comment-area"> <h2 class="red">Leave a Comment</h2> <drupal-render-placeholder callback="comment.lazy_builders:renderForm" arguments="0=node&amp;1=15028&amp;2=field_newsroom_askexpert&amp;3=ask_expert" token="cISiPpappEshNODBLFbh-t6h2ELejkqXViDGWFjIyzM"></drupal-render-placeholder> <span class="toggle-form js-toggle-form"></span> </div> </div> </div> <span class="a2a_kit a2a_kit_size_16 addtoany_list" data-a2a-url="/solutions/magazine/detail/article/turning-awareness-into-action-for-myasthenia-gravis-awareness-month" data-a2a-title="Turning awareness into action for Myasthenia Gravis Awareness Month"><a class="a2a_dd addtoany_share" href="https://www.addtoany.com/share#url=https%3A%2F%2Fwww.ucb.com%2Fsolutions%2Fmagazine%2Fdetail%2Farticle%2Fturning-awareness-into-action-for-myasthenia-gravis-awareness-month&amp;title=Turning%20awareness%20into%20action%20for%20Myasthenia%20Gravis%20Awareness%20Month"></a><a class="a2a_button a2a_button_facebook"><img src="/themes/custom/ucb_premier/images/a2a/facebook-icon.svg" width="16" height="16" border="0" alt="linkedin"></a><a class="a2a_button a2a_button_linkedin"><img src="/themes/custom/ucb_premier/images/a2a/linkedin-icon.svg" width="16" height="16" border="0" alt="linkedin"></a><a class="a2a_button a2a_button_twitter"><img src="/themes/custom/ucb_premier/images/a2a/twitter-icon.svg" width="16" height="16" border="0" alt="twitter"></a></span> <div class="field field--name-field-like field--type-likes-dislikes field--label-above field__items"> <div class="like_dislike"> <div class="like"> <a rel="nofollow" class="use-ajax" href="/like-dislike/like/eyJlbnRpdHlfdHlwZSI6Im5vZGUiLCJlbnRpdHlfaWQiOiIxNTAyOCIsImZpZWxkX25hbWUiOiJmaWVsZF9saWtlIiwibGlrZXMiOiIyMTgiLCJkaXNsaWtlcyI6Ii0xMCJ9"></a> <span class="like-15028"> 218 Likes </span> </div> </div> <div id="like_dislike_status"></div> </div> Wed, 05 Jun 2024 13:28:50 +0000 Vandenbruaene Nathalie 15028 at ֳ @ AAN 2021: Embracing digital knowledge sharing and virtual engagement at premier global neurology congress /about-ucb/magazine/detail/article/ucb-aan-2021-embracing-digital-knowledge-sharing-and-virtual-engagement-at-premier-global-neurology-congress <span>ֳ @ AAN 2021: Embracing digital knowledge sharing and virtual engagement at premier global neurology congress</span> <div class="field field--name-field-newsroom-author-title field--type-string field--label-above field__items"> Jim Baxter, Patient Value Neurology &amp; Europe/International Solutions </div> <span><span lang about="/user/1" typeof="schema:Person" property="schema:name" datatype>eCMSadmin</span></span> <span><time datetime="2021-04-16T02:00:00+02:00" title="Friday 16 April 2021 - 02:00">Fri 16/04/2021 - 02:00</time> </span> <div class="field field--name-field-newsroom-author-image field--type-entity-reference field--label-above field__items"> <article class="media media--type-image media--view-mode-default"> <div class="field field--name-image field--type-image field--label-hidden field__items"> <img loading="lazy" src="/sites/default/files/styles/ucb_header_image/public/author_images/Jim_Baxter_Headshot_Colour_19_2.jpg.webp?itok=bpOGBhr5" width="50" height="67" alt="Jim Baxter, Patient Value Neurology &amp; Europe/International Solutions" typeof="foaf:Image"> </div> </article> </div> <div class="field field--name-field-newsroom-content field--type-text-long field--label-above field__items"> <div><div>&nbsp;</div><div id="ext-gen992">Like a significant proportion of the word’s neurology community, ֳ colleagues from around the world are excited to be participating in the 73rd American Academy of Neurology (AAN) Annual Meeting which, this year, takes place in a wholly digital setting. <br><br>Alongside posters spanning epilepsy and Parkinson’s Disease, we’re especially proud to be presenting a co-authored patient-led poster which aims to shed additional light on the day to day experiences of living with generalized myasthenia gravis (gMG). We hope this analysis could provide pivotal insights into the reality of living with gMG and that, in the future, this might support healthcare professionals to improve understanding and management of this rare and often times debilitating neuromuscular disease. <br><br>Meetings like AAN provide us with an opportunity to interact with and learn from leaders in Neurology from around the word, and to share our enthusiasm for translating patient insights into unique, disease-modifying solutions that we believe have offer the potential to provide value and transform the patient experience. <br><br>ֳ will also be hosting a virtual symposium to trace the clinical features of rare autoimmune neuromuscular diseases, such as gMG, back to their origins in the immune system and gain a unique perspective on the lived patient experience. The symposium, which will be hosted virtually on Tuesday 20 April, 09:00-10:00 EST, will be joined by an esteemed faculty including James F. Howard, Jr., The University of North Carolina at Chapel Hill, Saiju Jacob, University Hospitals Birmingham, UK and Nancy Law, Myasthenia Gravis Foundation of America.<br><br>Although the increasingly virtual nature of international scientific meetings presents&nbsp; new and unique challenges, we share the passion and commitment of the AAN for this new digital forum. In line with our wider digital business transformation ambition we are&nbsp; embracing multi-channel platforms and technology to ensure we can continue to share and engage with the Neurology community. Together, we are united in our ambition to improve the lives of people living with neurological diseases – whether in a physical or virtual setting.<br><br>Follow us on social media (<a href="https://www.twitter.com/ucb_news" class target="_blank">Twitter</a>, <a href="https://www.linkedin.com/company/ucb-pharma" class target="_blank">LinkedIn</a>, <a href="https://www.instagram.com/ucb_biopharma" class target="_blank">Instagram </a>and <a href="https://www.facebook.com/ֳBiopharma" class target="_blank">Facebook</a>) to stay informed about our ‘Inspired by Patients, Driven by Science’ approach and our commitment to delivering improved&nbsp; solutions to support patients living with rare and chronic diseases.<br><br></div></div> </div> <div class="field field--name-field-newsroom-category field--type-entity-reference field--label-above field__items"> <a href="/taxonomy/term/1907" hreflang="en">about ucb</a> </div> <div class="field field--name-field-newsroom-tags field--type-entity-reference field--label-above field__items"> <a href="/taxonomy/term/1228" hreflang="en">AAN</a> <a href="/taxonomy/term/1876" hreflang="en"> gMG</a> <a href="/taxonomy/term/1875" hreflang="en"> generalized myasthenia gravis</a> <a href="/taxonomy/term/1874" hreflang="en"> American Academy of Neurology</a> </div> <div> <div class="comments-wrapper"> <div class="comment-area"> <h2 class="red">Leave a Comment</h2> <drupal-render-placeholder callback="comment.lazy_builders:renderForm" arguments="0=node&amp;1=7328&amp;2=field_newsroom_askexpert&amp;3=ask_expert" token="Xd-VZHQb-_8-XPUzm9LR-orEStmpxRS02hLUtp29DSs"></drupal-render-placeholder> <span class="toggle-form js-toggle-form"></span> </div> </div> </div> <span class="a2a_kit a2a_kit_size_16 addtoany_list" data-a2a-url="/about-ucb/magazine/detail/article/ucb-aan-2021-embracing-digital-knowledge-sharing-and-virtual-engagement-at-premier-global-neurology-congress" data-a2a-title="ֳ @ AAN 2021: Embracing digital knowledge sharing and virtual engagement at premier global neurology congress"><a class="a2a_dd addtoany_share" href="https://www.addtoany.com/share#url=https%3A%2F%2Fwww.ucb.com%2Fabout-ucb%2Fmagazine%2Fdetail%2Farticle%2Fucb-aan-2021-embracing-digital-knowledge-sharing-and-virtual-engagement-at-premier-global-neurology-congress&amp;title=ֳ%20%40%20AAN%202021%3A%20Embracing%20digital%20knowledge%20sharing%20and%20virtual%20engagement%20at%20premier%20global%20neurology%20congress"></a><a class="a2a_button a2a_button_facebook"><img src="/themes/custom/ucb_premier/images/a2a/facebook-icon.svg" width="16" height="16" border="0" alt="linkedin"></a><a class="a2a_button a2a_button_linkedin"><img src="/themes/custom/ucb_premier/images/a2a/linkedin-icon.svg" width="16" height="16" border="0" alt="linkedin"></a><a class="a2a_button a2a_button_twitter"><img src="/themes/custom/ucb_premier/images/a2a/twitter-icon.svg" width="16" height="16" border="0" alt="twitter"></a></span> <div class="field field--name-field-like field--type-likes-dislikes field--label-above field__items"> <div class="like_dislike"> <div class="like"> <a rel="nofollow" class="use-ajax" href="/like-dislike/like/eyJlbnRpdHlfdHlwZSI6Im5vZGUiLCJlbnRpdHlfaWQiOiI3MzI4IiwiZmllbGRfbmFtZSI6ImZpZWxkX2xpa2UiLCJsaWtlcyI6IjczNSIsImRpc2xpa2VzIjpudWxsfQ%3D%3D"></a> <span class="like-7328"> 735 Likes </span> </div> </div> <div id="like_dislike_status"></div> </div> Fri, 16 Apr 2021 00:00:00 +0000 eCMSadmin 7328 at